The Custom AMX was designed by Ira Gilford and debuted in the 1969 Hot Wheels line-up. It was only made in the USA and only came with a white interior. Most come with silver 'bearing' Redline wheels. Later releases came with Chrome 'Capped' Redline wheels, or sometimes a mixture. It came packaged with a metal collectors button.
A very rare version was sold only in the UK: Ed Shaver's blue AMX which was sponsored by Hot Wheels. It replicated local real-life drag racer, The only difference between an 'Ed Shaver' AMX and an ordinary blue AMX are the stickers, so caution must be taken to determine whether the stickers are original when purchasing.
After a 41 year absence, the Custom AMC AMX was retooled in 2010 for the Red Line Club Membership car. The year 2009 was the 40th anniversary of the 1969 line of Hot Wheels cars, so what better way to bring back such an outstanding example of vintage Hot Wheels history.
This was the second version — Spectraflame red with white stripes — issued to the second group (4,500 members) to renew or join for 2010.