The Maserati Boomerang was a concept car designed by Giorgetto Giugiaro. It was first revealed at the Turin Auto Show in 1971 as a non-functional model, but by the time the 1972 Geneva Auto Show the company had developed it into a commercially-launched Maserati Bora.
The design of the Boomerang would resonate through Giugiaro's future designs for many years. Its sharp angles and wedge shape could be easily recognised in the 1973 Audi Asso di Picche concept, 1973 VW Passat Mk1, 1974 VW Golf Mk1, 1976 Lotus Esprit and Medici II show car, 1979 Lancia Delta and Maserati Quattroporte III, as well as the 1976 designed and 1981 launched De Lorean DMC-12. Powered by a 310 bhp (230 kW) 4.7L V8 engine driving the rear wheels, 5 speed manual transmission, and having a fully decked out interior. It has a unique dashboard layout where the steering wheel and gauge cluster are part of a single console that emerges from the dash, and the steering wheel rotates around the stationary gauges.
The Boomerang was registered as a road car, but it was intended as a one-off show car. It was shown in dozens of places, and after the 1974 car show in Barcelona it was sold to a private individual. In 1990, it was shown at the Bagatelle Concours in Paris, 1993 Concours Italiana, Carmel (Calf.) and Pebble Beach, with a new owner and some restoration work having been done. It made an appearance again in 2000 at the Monterey Historic Automobile Races, and Pebble Beach - 50th Anniversary -, 2012 "BEST OF SHOW", May, Monte Carlo, Monaco, 2013 "BEST OF SHOW", October, Knokke, Belgium, 2014 "Paris Motor Show".
The Boomerang featured prominently in a 2014 series of Louis Vuitton print and video ads, with photographs by Jürgen Teller showing the car and fashion models at the Giardini della Biennale (Venice).
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