Released in September 2001 for the 2002 model year, Toyota released the Camry XV30 series as a larger sedan, but without a station wagon for the first time. The wagon's demise occurred due to its sales erosion to minivans and crossover SUVs.
Toyota redesigned this series from the ground up for the first time since the V30 and XV10. Through efficiency gains such as increased computerization, and by having the XV30 ride on the K platform introduced with the Toyota Highlander (XU20) of 2000, Toyota expedited the XV30 production development stage to 26 months, down from 36 months with the XV20. As a consequence, Toyota claimed the XV30 to have cost 30 percent less to design and develop than its predecessor. XV30 also had increased parts content over the XV20, but did not cost any more to manufacture.
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