Late in 1992 Tyco formed the Matchbox Collectibles division to be responsible for sale of Yesteryears. Models of Yesteryear, Dinky and Convoy series were used as a basis for creating themed collectable "mini-series" of models, while the Super Kings range often yielded large-scale truck "specials", all of which were generally offered only by mail order.
The idea was quite successful, leading to the creation of many new, high-quality castings over a relatively short time span. Tie-ins with major brands (Texaco, Campbell's Soup, Coca-Cola, Hershey's Chocolate, Jack Daniel's, etc.) increased the attractiveness of the range. However, to finance the new castings, prices continually increased, while castings were re-used for multiple purposes, sometimes rather far from realistic.
Subject ID: 7828
MoreLate in 1992 Tyco formed the Matchbox Collectibles division to be responsible for sale of Yesteryears. Models of Yesteryear, Dinky and Convoy series were used as a basis for creating themed collectable "mini-series" of models, while the Super Kings range often yielded large-scale truck "specials", all of which were generally offered only by mail order.
The idea was quite successful, leading to the creation of many new, high-quality castings over a relatively short time span. Tie-ins with major brands (Texaco, Campbell's Soup, Coca-Cola, Hershey's Chocolate, Jack Daniel's, etc.) increased the attractiveness of the range. However, to finance the new castings, prices continually increased, while castings were re-used for multiple purposes, sometimes rather far from realistic.
Subject ID: 7828
Subject ID: 7828
