The Buick Riviera is a personal luxury car that was marketed by Buick from 1963 to 1999, with the exception of the 1994 model year.
As General Motors' first entry into the personal luxury car market segment, the Riviera was highly praised by automotive journalists upon its high-profile debut. It was a ground-up design on a new GM E platform debuting for the 1963 model year and was also Buick's first unique Riviera model.
Unlike its subsequent GM E platform stablemates, the Oldsmobile Toronado and Cadillac Eldorado, the Riviera was initially a front engine/rear-wheel drive platform, switching to front-wheel drive starting with the 1979 model year.
While the early models stayed close to their original form, eight subsequent generations varied substantially in size and styling. A total of 1,127,261 Rivieras were produced.
The Riviera name was resurrected for two concept cars that were displayed at auto shows in 2007 and in 2013.
Second generation (1966–1970)
Minor styling changes took place in 1969, with grilles gaining a pattern of finely spaced, slim vertical bars overlaid by two wider horizontal bars, which jutted forward at their inboard edges. Front marker lights became far shorter and square. Inside, front outboard passengers received new headrests. The ignition switch was moved from the instrument panel to the steering column and locked the steering wheel and selector lever when the key was removed (a security feature that became mandatory for the 1970 model year). Chrome side trim was revised, as well. At the rear, the reverse lights moved from the rear bumper to new three-section tail-light lenses. Sales for 1969 improved again, to 52,872.
