Whatever happened to The Rambler American? Not a darn thing as best as I can figure. It was much the same as it had been in 1965. The top of the line 440-H hardtop was renamed to Rogue and an optional V8 engine was made available to it for the first time. This was a brand new engine of 290 cubic inches, and up to 225 horsepower with a four barrel carburetor. It was not used in any other car that year but the basic design would linger for twenty-six years.
Although American Motors was eager to shed the Rambler name, the American would forever be the Rambler American until its death at the end of the 1969 model year. The Rambler Classic nameplate was also retained for 1966 but was replaced by the AMC Rebel in 1967.
A bottom of the line 1966 Rambler American six cylinder two-door sedan was likely the least expensive American car that year and could be had for $2017 ($15,048 in 2016 dollars). This was a ten dollars less the the bottom of the barrel Chevy II four banger. The most expensive American car was a Cadillac Fleetwood 75 limousine at $10521 (2016 US$78,495), about $4000 ($30,000) more than regular Cadillacs or Lincolns.