This 3D pin is part of the 50th Anniversary Guitar Burst Series, European Series. It is largely antique gold in colour with black detailing and grey infill. The pin is of a guitar body with just a stub of the guitar neck included. Round the edge of the guitar are some floral decorations with the location name given across the bottom of the guitar body. A representation of London landmarks fills much of the guitar body, with the Shaftesbury Memorial Fountain topped by the statue of Anteros (commonly mis-named as Eros) dominating. In the background are the Mansion House, St Paul's cathedral and a church (possibly All Saints Church). Radiating strips of red and black spread outwards from the base of the Anteros statue to the edge of the pin. A Hard Rock 50th Anniversary logo is placed top right on the guitar body.
The pin is sold on a black backing card with the outlines of various European edifices, including the Arc de Triomphe, Elizabeth tower and St Marys Axe (the Gherkin). Grey stripes radiate outward centrally from among the building outlines. The words "Limited Edition Regional Series" are printed at the bottom of the backing card in gold capitals.
The back of the pin is antique gold in appearance with a design of horizontal and vertical guitars crossing at mid neck and interspersed with Hard Rock logos. A four line text box has a first line that reads "Limited Edition 250". A guitar pick shaped hologram authenticates the pin as a genuine Hard Rock product.
The pin went on retail sale on 18 August 2021 price £13.95.