Part of a 2012 series of 39 endangered species charity pins sold at cafes in the United States. Each pin benefits a local member of the Association of Zoos and Aquariums (AZA). Each pin is a vertical guitar with a zoo or aquarium species on the body and a dangle at the bottom with a local zoo or aquarium logo.
New Orleans pin features a whooping crane taking flight. Dangle is the logo of the Audubon Zoo. Hard Rock Cafe logo is at top of black guitar neck, beneath red headstock, with city name in gold.
Sold on blue backing card with full AZA name at bottom and charity message on reverse.
Back of pin says "Limited Edition" with no quantity.
Base material: Gold appearance
Style: Painted
Back print: 5 lines
Back pattern: Hard Rock Cafe logos, guitars and microphones
Distribution method: Retail
Release date: October 24, 2012
Original retail price: $14 USD, including $2 to benefit the Audubon Zoo
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