The 1954 DeSotos were well-engineered, solid cars. Their problem was styling which lagged behind their major rivals, and the price war between GM and Ford that helped push DeSoto down to 12th place in sales rankings. The Sportsman hardtop had been around since 1950 and the name would last until 1959, less than two years before the marque's demise.
Official color cherokee red/black.
