Part of the Hello Kitty Traveler Series. Each pin is a Hello Kitty cartoon character in a red outfit and hair bow, posing with one or more iconic local images.
London Piccadilly Circus pin features Hello Kitty standing in front a red double-decker bus. Bus is a profile facing right, with light blue windows, white trim, yellow wheels and black tires. In her left paw, Kitty holds the red, white and blue flag of the United Kingdom, also known as the Union Jack. Hard Rock Cafe logo is at bottom right with location name in silver letters on a white semicircle.
Location name on pin is London. This pin was sold only at Hard Rock Cafe London Piccadilly Circus, not at Hard Rock Cafe London.
Back of pin says "Limited Edition 400."
Sold on a blue backing card featuring a light blue world map and compass rose. In top left corner is a Hard Rock logo. In top right corner is a Hello Kitty logo. At upper center are the words "Hello Kitty," and at bottom center are the words "Collectible Pin," all in red capital letters.
Base material: Silver appearance
Style: Painted
Back print: 6 lines
Back pattern: Hard Rock Cafe logos and crossed guitars
Distribution method: Retail
Release date: December 16, 2020
Original retail price: 13.45 GBP
