The pin depicts a bearded, dreadlocked Rastafarian man biting into a Hard Rock burger. He is wearing a green, yellow and red hat and an orange tee shirt. Across the front of his chest, in green, yellow and red horizontally striped capital letters is the word JAMMIN'. A Hard Rock logo, giving the location as 'Piccadilly Circus', is placed below (though slightly overlapping) the two 'M's of Jammin.
The gold appearance back of the pin has a design of pairs of guitars at right angles and crossing at their necks interspersed with Hard Rock logos. A guitar pick shaped hologram authenticates the pin as a genuine Hard Rock product.
A four line text box has a first line reading 'Limited Edition 300'.
The pin went on retail sale on 12 April 2021.
Price £9.95.
