Part of the Global Lenticular Photo Camera Series. Each pin is an instant camera with a picture at the top. The picture is a lenticular image of one or more landmarks. Lenticular means that tiliting the pin causes the picture on it to move back and forth between multiple images.
The New Orleans Hard Rock Cafe pin is a red camera with a lenticular image that shows the Saint Louis Cathedral, Jackson Square in the French Quarter. A man playing a trumphet perhaps on New Orleans famous Bourbon Street.
At the bottom left is a red shutter button. At the center is a black lens with a green center. Above the the shutter button is a white guitar. At the top right is a black viewfinder window. At the bottom center is a Hard Rock Cafe logo with no location name. At the bottom right, in white text are the location name "New Orleans" and, under that, the year '1971', being the year the Hard Rock Cafe was founded.
The pin is sold on a black backing card that resembles a camera on the pin. At the bottom of the card are two rows of text. The first row says "Lenticular" in silver capitals and the second row says "Photo City Series" in white letters.
Base material: Silver appearance
Style: Painted
Back print: 5 lines
Back pattern: Hard Rock Cafe logos and crossed guitars
Distribution: Retail
Release date: July 2020
Original retail price: $16.00 USD