The word PRIDE in capitals with an exclamation mark. A crown is above the letters 'PRI' and the word London melds with the crown above the letters 'IDE'. Hanginf from the bottom of the letter 'I' is a hard Rock Hotel logo on a one link chain.
On the back the box has four lines, the first establishing it is a limited edtion of 350. Base colour is gold and the back design is of pairs of guitars placed head to toe at 45 degrees interspersed with the Hard Rock logo. Price £13.45.
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