This black two-sided print ad features Argentina's Lionel Messi's 'New Messi Burger' at the Hard Rock Cafe. On one side is a photo of Lionel Messi. To his right is written, 'New Lionel Messi Burger,' 'Experience The Taste Of Victory,' and '$12.95' on five lines in white and dark pink letters. On the other side is a photo of the Messi Burger enlarged and separted with words to describe each food layer of the burger, including the two additional items one could purchase and its cost - a cage-free egg and or a side of fries; all in white and dark pink letters.
