The 230 series was released in 1971 and was produced through 1975. The Cedric was now being built at the Tochigi factory location.
The suspension configuration remained the same type as used in the second generation. Front disc brakes were added to the standard equipment list for some versions. The Cedric name was dropped for most export markets, with the car now called the Datsun 200C, 220C, 240C, or 260C. In many European markets this car was only available with the diesel engine, aiming in particular at the taxi market. The Cedric was exclusive to Japanese Nissan dealership network called Nissan Bluebird Store as the senior luxury sedan to the Nissan Bluebird, while the Nissan Gloria, manufactured by the Prince Motor Company, was exclusive to Nissan Prince Store locations after the merger with Nissan, with the Nissan Skyline serving as the junior sedan and coupe to the Gloria.
The 230 series was offered in four-door sedan and wagon, and saw the introduction of a two-door coupé. The coupé "personal luxury car" was introduced as a result of the 1970 Toyota Crown hardtop coupé.
On August 1972, a four-door hardtop sedan, with no B-pillar between the front and rear passenger side windows.
