The pin depicts an upright, pixelated guitar. The body is red and white with the year 2020 in gold at the bottom. The neck of the instrument is brown. A Hard Rock Cafe logo, giving the location as 'London', is placed across the neck, just below the red headstock. The whole pin is edged in gold.
The back of the pin is gold in appearance with a design of pairs of small guitars placed head to toe at an oblique angle and interspersed with Hard Rock Cafe logos. A four line text box has a top line reading 'Limited Edition 300'. A guitar shaped hologram has within it a Hard Rock Cafe logo, the names of various Hard Rock locations and the words 'Certified Authentic'.
The pin went on retail sale on 3 July 2020 price £9.95
