The Ventura was first introduced for 1960 as a custom trim package on the Pontiac Catalina's 123-inch B-body wheelbase and was only available as the Vista four-door hardtop, or the Sports Coupe two-door hardtop. It was offered with all standard and optional equipment from the Catalina and added unique exterior identification, deluxe wheel covers, a sport steering wheel, and distinctive tri-tone "Morrokide" upholstery. It was more expensive than the longer Pontiac Star Chief but was priced below the top-level Pontiac Bonneville.
