Chesterfield Cigarettes Sweepstakes Contest, Prizes Included New Home & 1963 Ford Thunderbird Landau.
Prizes offered in the sweepstakes contest included (for first prize) $21,000 in cash and a Johns-Manville 7-Star home valued, at the time, at $20,000, plus a 1963 FORD Thunderbird Landau -- total dollar value of first prize was $46,000 in 1962. In 2012 dollars, that converts roughly to more than a quarter-million dollars, $344,463. Other prizes included 23 1963 FORD Falcon convertibles, 20 GE stereo sets, and more.
