White unicorn with rainbow mane and tail, sitting behind a Hard Rock Cafe logo that also features rainbow colors. Unicorn has a glittering yellow horn, a gray nose, and black eyes, nostrils and hooves. Year (2021) appears horizontally on forehead in gold.
Logo displays the brand name in alternating rainbow colors, one per letter, on a circle divided into vertical rainbow stripes. Location name (Piccadilly Circus) is at bottom of logo in gold on a black semicircle.
Back of pin says "Limited Edition 200."
Base material: Gold appearance
Style: Painted
Back print: 4 lines
Back pattern: Hard Rock Cafe logos and crossed guitars
Distribution method: Retail (125 units) and online (75 units)
Release date: July 7, 2021 (retail) and July 5, 2021 (online)
Original retail price: 9.95 GBP (retail) and 12 USD (online)
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