Covering 1,830 sq. ft, the Birmingham General Store is the UK's largest dedicated Jellycat space, designed to reflect Jellycat’s joyfulness. Counters, shelves, and tiles match our iconic colors, with orange jelly-inspired lighting adding a playful touch.

Discover Amuseables and Loveables arranged by category in imitation fridges, alongside shop-style shelving and displays—making it easier and more fun than ever to find your new Jellycat friend!