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2020-05-20

Shasta Beverages

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Shasta Beverages is a soft drink manufacturer which markets a value priced soft drink line with a wide variety of soda flavors under the brand name Shasta Soda. The company name is derived from Mount Shasta and an associated spring.

Shasta began as The Shasta Mineral Springs Company at the base of Mt. Shasta, California, in 1889. In 1928, the name was changed to The Shasta Water Company. It produced bottled mineral water from Shasta Springs in Northern California. The water was poured into glass-lined railroad cars and shipped off for local bottling.

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Shasta Beverages is a soft drink manufacturer which markets a value priced soft drink line with a wide variety of soda flavors under the brand name Shasta Soda. The company name is derived from Mount Shasta and an associated spring.

Shasta began as The Shasta Mineral Springs Company at the base of Mt. Shasta, California, in 1889. In 1928, the name was changed to The Shasta Water Company. It produced bottled mineral water from Shasta Springs in Northern California. The water was poured into glass-lined railroad cars and shipped off for local bottling.

By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was renamed Shasta Beverages. In 1985, it was acquired by the National Beverage Corp., which also owns the similarly marketed Faygo line of sodas.

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