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2020-05-19

Rheingold Beer

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Rheingold Beer, introduced in 1883, is a New York beer that held 35 percent of the state's beer market from 1950 to 1960. The company was sold by the founding Jewish American Liebmann family in 1963. According to the New York Times, "Rheingold Beer was once a top New York brew guzzled regularly by a loyal cadre of workingmen who would just as soon have eaten nails as drink another beer maker's suds". Its VP-Technical Joseph Owades claims credit for Rheingold's developing the first light beer.

Rheingold shut down operations in 1976, when they were unable to compete with the large national breweries, as corporate consolidation and the rise of national breweries led to the demise of dozens of regional breweries.

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Rheingold Beer, introduced in 1883, is a New York beer that held 35 percent of the state's beer market from 1950 to 1960. The company was sold by the founding Jewish American Liebmann family in 1963. According to the New York Times, "Rheingold Beer was once a top New York brew guzzled regularly by a loyal cadre of workingmen who would just as soon have eaten nails as drink another beer maker's suds". Its VP-Technical Joseph Owades claims credit for Rheingold's developing the first light beer.

Rheingold shut down operations in 1976, when they were unable to compete with the large national breweries, as corporate consolidation and the rise of national breweries led to the demise of dozens of regional breweries.

The label was revived in 1998 by Terry Liebmann and partner Mike Mitaro. The beer's evocative name is an allusion to Germany's great river Rhein as well as Richard Wagner's opera Das Rheingold.

In 2005, Drinks Americas of Wilton Ct. purchased Rheingold Brewing. Drinks Americas has reformulated the Rheingold product for follow through distribution throughout the US. The date of the release is currently unknown. A reformulated Rheingold beer was introduced to the New York Metropolitan market, as well as Cincinnati, Ohio and Georgia, in August 2010.

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