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2020-05-20

Close-Up Toothpaste

Brand

Close-up is a cinnamon flavored brand of toothpaste which is marketed by Unilever.

Launched in 1967, it is the first gel toothpaste in the world. In 2003, Unilever sold the exclusive licensing rights of Close-Up in the United States and Canada to Church & Dwight. This sale did not affect the brand in other countries, like India where Unilever and its subsidiaries continue marketing Close-Up.

Close-up is a cinnamon flavored brand of toothpaste which is marketed by Unilever.

Launched in 1967, it is the first gel toothpaste in the world. In 2003, Unilever sold the exclusive licensing rights of Close-Up in the United States and Canada to Church & Dwight. This sale did not affect the brand in other countries, like India where Unilever and its subsidiaries continue marketing Close-Up.

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