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2020-05-19

Lyons Maid

Brand

Lyons Maid was a brand of ice-creams and ice-lollies created in 1925 as a spin-off from the J. Lyons and Co. retail organisation.

Well-known brands produced by Lyons Maid included: Zoom (no longer in production), Strawberry Mivvi, Orange Maid, Lolly Gobble Choc Bomb, Fab and Haunted House.

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Lyons Maid was a brand of ice-creams and ice-lollies created in 1925 as a spin-off from the J. Lyons and Co. retail organisation.

Well-known brands produced by Lyons Maid included: Zoom (no longer in production), Strawberry Mivvi, Orange Maid, Lolly Gobble Choc Bomb, Fab and Haunted House.

The Lyons Maid brand logo, sometimes known as the 'Good Time Sign' but more generally referred to in house as the 'Dancing Children' was initially developed by advertising agency Young & Rubicam to identify the brand in sweet shops and later on packaging and on ice cream vans but was eventually phased in across the whole product range where it continued to be used on branding and shop signage until Lyons Maid was sold to Nestlé in 1992.

In 1997, Richmond completed a reverse takeover of the publicly listed ice lolly manufacturer Treats Group, based in Leeds, which gave them the Crossgates site and far greater leverage in negotiations with supermarkets. The deal meant that the newly formed entity was publicly listed. Allied Frozen Foods was acquired from Associated British Foods in 2000. It acquired Nestle's loss-making UK ice cream business, Lyons Maid, including FAB, in 2001.

 

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