Global series of guitar clones promoting a partnership between soccer (football) player Lionel Messi and Hard Rock, which kicked off with the brand's 50th anniversary in June 2021.
Hard Rock merchandise originated in the early 1970s, when the first cafe in London sponsored a local soccer team and made uniform shirts with the Hard Rock Cafe logo. Extra shirts were given to customers, creating such demand that more shirts were made and sold.
Subject ID: 120933
MoreGlobal series of guitar clones promoting a partnership between soccer (football) player Lionel Messi and Hard Rock, which kicked off with the brand's 50th anniversary in June 2021.
Hard Rock merchandise originated in the early 1970s, when the first cafe in London sponsored a local soccer team and made uniform shirts with the Hard Rock Cafe logo. Extra shirts were given to customers, creating such demand that more shirts were made and sold.
Each pin in the series is a black vertical guitar featuring a lion head, Messi's last name and his uniform number (10), all in light purple. On the zero in the uniform number is a black silhouette of Messi. Guitar neck includes a Hard Rock 50th anniversary logo in purple and black.
Subject ID: 120933
Subject ID: 120933