618 Shopping Festival
JD 618 or Jingdong 618 | Event Series
618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and discount reach a peak on 18 June.
In 2004, JD was moved online. June 18, 2004 is now considered JD’s first 618 promotion.
Subject ID: 120619
More618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and discount reach a peak on 18 June.
In 2004, JD was moved online. June 18, 2004 is now considered JD’s first 618 promotion.
JD.com for the first time promoted 618 as a marketing concept on a large scale basis in 2009 and it saw an inspiring sales result: sales on June 18th surpassed RMB 30 million yuan, and the number of orders was over 45,000. In the same year, Alibaba kicked off its first Single’s Day (also known as Double Eleven or Double 11) sales promotion on November 11th with 27 participating brands.
Alibaba’s Taobao soon launched its own “Taobao 618” campaign and it’s now one of the top shopping festivals in China.
In 2011, JD extended the 618 promotion from a one-day event to a whole month celebration.
Subject ID: 120619
Subject ID: 120619
