9 Lives

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9 Lives is the name of a brand of cat food, owned by Del Monte Foods and introduced to the market in 1959. It is best known for its mascot, Morris. 9 Lives has four varieties of dry food (Daily Essentials, Plus Care, Indoor Complete and Long Life Formula), and five lines of wet food in various flavors. The company also promotes adoption of cats from animal shelters. In 2006, 9 Lives kicked off the inaugural tour of Morris' Million Cat Rescue, a nationwide bus tour to encourage local cat adoption. The company has recently added a new cat to their advertising, Li'l Mo, an orange kitten who has been adopted from a Los Angeles animal shelter putatively by Morris himself. For a period of time in the 1970s and 1980s, 9 Lives used Sylvester the Cat from the Looney Tunes cartoon series in its advertising. Sylvester would always call 9 Lives dry food "worth riskin' your life for."

Subject ID: 13687

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9 Lives is the name of a brand of cat food, owned by Del Monte Foods and introduced to the market in 1959. It is best known for its mascot, Morris. 9 Lives has four varieties of dry food (Daily Essentials, Plus Care, Indoor Complete and Long Life Formula), and five lines of wet food in various flavors. The company also promotes adoption of cats from animal shelters. In 2006, 9 Lives kicked off the inaugural tour of Morris' Million Cat Rescue, a nationwide bus tour to encourage local cat adoption. The company has recently added a new cat to their advertising, Li'l Mo, an orange kitten who has been adopted from a Los Angeles animal shelter putatively by Morris himself. For a period of time in the 1970s and 1980s, 9 Lives used Sylvester the Cat from the Looney Tunes cartoon series in its advertising. Sylvester would always call 9 Lives dry food "worth riskin' your life for."

Subject ID: 13687

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Subject ID: 13687