Bofrost Dienstleistungs GmbH and Co. KG is the largest direct distributor of frozen food and ice cream in Europe and currently operates in 13 countries. The company was founded in 1966 by Josef H. Boquoi in Issum on the Lower Rhine and today supplies its customers from 115 locations in Germany. The company's headquarters are in Straelen on the Lower Rhine.
In Germany, the market share in direct sales of frozen food and ice cream is around 70 percent. In 2017 there were 115 branches and almost 3,000 specialty frozen vehicles in Germany, with which around 2.5 million households were supplied. The frozen food market share was 10.6%. Bofrost is represented in twelve European countries with 243 branches, supplies around 4.1 million households and employs 10,735 people with 5583 deep-freeze sales vehicles (as of February 2017).
Subject ID: 97467
MoreBofrost Dienstleistungs GmbH and Co. KG is the largest direct distributor of frozen food and ice cream in Europe and currently operates in 13 countries. The company was founded in 1966 by Josef H. Boquoi in Issum on the Lower Rhine and today supplies its customers from 115 locations in Germany. The company's headquarters are in Straelen on the Lower Rhine.
In Germany, the market share in direct sales of frozen food and ice cream is around 70 percent. In 2017 there were 115 branches and almost 3,000 specialty frozen vehicles in Germany, with which around 2.5 million households were supplied. The frozen food market share was 10.6%. Bofrost is represented in twelve European countries with 243 branches, supplies around 4.1 million households and employs 10,735 people with 5583 deep-freeze sales vehicles (as of February 2017).
Furthermore, Bofrost is in competition with online retailers such as amazon. Competitors in direct sales in Germany are the Eismann frozen home service and some regional providers.
Subject ID: 97467
Subject ID: 97467