Borgward
Brand
The former Borgward car manufacturing company, based in Bremen, Germany, was founded by Carl F. W. Borgward. It produced cars of four brands, which were sold to a diversified international customer base: Borgward, Hansa, Goliath, and Lloyd. Borgward’s Isabella was one of the most popular German premium models in the 1950s, while Lloyd’s Alexander/Lloyd 600 model offered affordable mobility to many working-class motorists. The group ceased operations in 1961, following controversial insolvency proceedings.
The brand was revived in the 21st century, with the Stuttgart-based Borgward Group AG designing and marketing cars manufactured in China.
Subject ID: 994
MoreThe former Borgward car manufacturing company, based in Bremen, Germany, was founded by Carl F. W. Borgward. It produced cars of four brands, which were sold to a diversified international customer base: Borgward, Hansa, Goliath, and Lloyd. Borgward’s Isabella was one of the most popular German premium models in the 1950s, while Lloyd’s Alexander/Lloyd 600 model offered affordable mobility to many working-class motorists. The group ceased operations in 1961, following controversial insolvency proceedings.
The brand was revived in the 21st century, with the Stuttgart-based Borgward Group AG designing and marketing cars manufactured in China.
Subject ID: 994
Subject ID: 994
