Brother

The beginning of the Brother Group dates back to 1908, when Kanekichi Yasui established a sewing machine repair business. Subsequently, Kanekichi's son, Masayoshi, took over the family business and began to develop a great ambition to manufacture sewing machines domestically within Japan to convert the import-based sewing machine industry into an export-based industry. He gained a foothold when he manufactured a chain-stitch sewing machine for the production of straw hats and successfully produced the first home sewing machine in 1932. Masayoshi then developed the equipment to manufacture sewing machines with Jitsuichi by themselves. This "independent development" has been inherited as Brother's DNA.

After fulfilling his long-cherished ambition of exporting made-in-Japan sewing machines in 1947, Masayoshi Yasui visited the United States to assess the sewing machine market in 1950. The trip led him to make a decision to diversify Brother's business. After that, the company developed knitting machines, a washing machine, a vacuum cleaner, an electric fan, and so forth, by utilizing its technologies, such as the motor development technology which it had cultivated through manufacturing of sewing machines. Around the same time, Brother launched the development of a portable typewriter. By researching typeset manufacturing and applying the press technology gained through the development of sewing machines and knitting machines, Brother actualized commercialization of the typewriter. This style to predict the changes of the times and tackle the world market applying its own core technologies has been still affecting manufacturing in Brother.

Subject ID: 198113

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The beginning of the Brother Group dates back to 1908, when Kanekichi Yasui established a sewing machine repair business. Subsequently, Kanekichi's son, Masayoshi, took over the family business and began to develop a great ambition to manufacture sewing machines domestically within Japan to convert the import-based sewing machine industry into an export-based industry. He gained a foothold when he manufactured a chain-stitch sewing machine for the production of straw hats and successfully produced the first home sewing machine in 1932. Masayoshi then developed the equipment to manufacture sewing machines with Jitsuichi by themselves. This "independent development" has been inherited as Brother's DNA.

After fulfilling his long-cherished ambition of exporting made-in-Japan sewing machines in 1947, Masayoshi Yasui visited the United States to assess the sewing machine market in 1950. The trip led him to make a decision to diversify Brother's business. After that, the company developed knitting machines, a washing machine, a vacuum cleaner, an electric fan, and so forth, by utilizing its technologies, such as the motor development technology which it had cultivated through manufacturing of sewing machines. Around the same time, Brother launched the development of a portable typewriter. By researching typeset manufacturing and applying the press technology gained through the development of sewing machines and knitting machines, Brother actualized commercialization of the typewriter. This style to predict the changes of the times and tackle the world market applying its own core technologies has been still affecting manufacturing in Brother.

Subject ID: 198113

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