Cap'n Crunch (Character)

Character

Cap'n Crunch is the mascot for the popular cereal of the same name and its variations. According to a 2013 Wall Street Journal article, his full name is Horatio Magellan Crunch and he was born "on Crunch Island in the Sea of Milk – a magical place with talking trees, crazy creatures and a whole mountain (Mt. Crunchmore) made out of Cap’n Crunch cereal.” He is depicted as a late 18th-century naval captain, an older man with white eyebrows and a white moustache, who wears a Revolutionary-style naval uniform: a bicorne hat emblazoned with a "C" and a gold-epauletted blue coat with gold bands on the sleeves.

In 2013, sources including Reddit, the Wall Street Journal and Washington Times reported that the number of stripes on the mascot's uniform indicate a rank of Commander and not Captain. In jest, the Wall Street Journal reported that the U.S. Navy had no record of Crunch and that NCIS was investigating him for impersonating a naval officer.

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Cap'n Crunch is the mascot for the popular cereal of the same name and its variations. According to a 2013 Wall Street Journal article, his full name is Horatio Magellan Crunch and he was born "on Crunch Island in the Sea of Milk – a magical place with talking trees, crazy creatures and a whole mountain (Mt. Crunchmore) made out of Cap’n Crunch cereal.” He is depicted as a late 18th-century naval captain, an older man with white eyebrows and a white moustache, who wears a Revolutionary-style naval uniform: a bicorne hat emblazoned with a "C" and a gold-epauletted blue coat with gold bands on the sleeves.

In 2013, sources including Reddit, the Wall Street Journal and Washington Times reported that the number of stripes on the mascot's uniform indicate a rank of Commander and not Captain. In jest, the Wall Street Journal reported that the U.S. Navy had no record of Crunch and that NCIS was investigating him for impersonating a naval officer.

Daws Butler provided the original voice of the Cap'n until his death in 1988. Author Philip Wylie wrote a series of short stories, Crunch and Des, beginning in the 1940s, which featured a similarly named Captain Crunch Adams. The Cap'n Crunch commercials have historically used basic cartoon animation by Jay Ward Productions. Vinton Studios produced a claymation ad during the 1980s.

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