Cap'n Crunch (Character)

Character

Cap'n Crunch (fully named Cap'n Horatio Megellan Crunch) is the mascot for the popular cereal of the same name and its variations. It is a product line of sweetened corn and oat breakfast cereals introduced in 1963 and manufactured by Quaker Oats Company, a division of PepsiCo since 2001.

The product line is heralded by a cartoon mascot named Cap'n Crunch. According to a 2013 Wall Street Journal article, the mascot, whose full name is Horatio Magellan Crunch, was born "on Crunch Island in the Sea of Milk – a magical place with talking trees, crazy creatures and a whole mountain (Mt. Crunchmore) made out of Cap’n Crunch cereal.” The mascot wears a "Napoleon-style" hat, leading to speculation that he may be French.

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Cap'n Crunch (fully named Cap'n Horatio Megellan Crunch) is the mascot for the popular cereal of the same name and its variations. It is a product line of sweetened corn and oat breakfast cereals introduced in 1963 and manufactured by Quaker Oats Company, a division of PepsiCo since 2001.

The product line is heralded by a cartoon mascot named Cap'n Crunch. According to a 2013 Wall Street Journal article, the mascot, whose full name is Horatio Magellan Crunch, was born "on Crunch Island in the Sea of Milk – a magical place with talking trees, crazy creatures and a whole mountain (Mt. Crunchmore) made out of Cap’n Crunch cereal.” The mascot wears a "Napoleon-style" hat, leading to speculation that he may be French.

In 2013, sources including Reddit, the Wall Street Journal and Washington Times reported that the number of stripes on the mascot's uniform indicate a rank of Commander and not Captain. In jest, the Wall Street Journal reported that the U.S. Navy had no record of Crunch and that NCIS was investigating him for impersonating a naval officer.

Daws Butler provided the original voice of the Cap'n until his death in 1988. Author Philip Wylie wrote a series of short stories, Crunch and Des, beginning in the 1940s, which featured a similarly named Captain Crunch Adams. The Cap'n Crunch commercials have historically used basic cartoon animation by Jay Ward Productions. Vinton Studios produced a claymation ad during the 1980s.

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