Cerebos Salt

Cerebos is a brand of salt and, more recently, of other flavorings and nutritional supplements. The company is now owned by a Japanese company, Suntory K.K. The product was developed by George Weddell, a Scottish chemist working at the British company Mawson & Swan, and sold under the Cerebos brand by a new partnership, Mawson, Swan, & Weddell. The company Cerebos Ltd was later registered in 1894. Its slogan was "See How It Runs" because the salt contained anti-caking agents. At the time of its introduction, salt was sold in large blocks from which the user would scrape what they needed. Free-running salt was a novelty because, left for any length of time, pure sodium chloride crystals would absorb sufficient moisture from the air to cause them to stick together, a phenomenon called caking. A boy chasing a bird and pouring salt over it is an icon that has become synonymous with the brand.

Subject ID: 12048

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Cerebos is a brand of salt and, more recently, of other flavorings and nutritional supplements. The company is now owned by a Japanese company, Suntory K.K. The product was developed by George Weddell, a Scottish chemist working at the British company Mawson & Swan, and sold under the Cerebos brand by a new partnership, Mawson, Swan, & Weddell. The company Cerebos Ltd was later registered in 1894. Its slogan was "See How It Runs" because the salt contained anti-caking agents. At the time of its introduction, salt was sold in large blocks from which the user would scrape what they needed. Free-running salt was a novelty because, left for any length of time, pure sodium chloride crystals would absorb sufficient moisture from the air to cause them to stick together, a phenomenon called caking. A boy chasing a bird and pouring salt over it is an icon that has become synonymous with the brand.

Subject ID: 12048

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