Dancer Fitzgerald Sample
Organization
Dancer Fitzgerald Sample (DFS and later DFS-Dorland) was a Madison Avenue advertising agency during the 20th century. It was founded in Chicago in 1923, and was acquired and merged into the Saatchi & Saatchi network in the 1980s.
In 1980, DFS created McGruff the Crime Dog.
Subject ID: 108661
MoreDancer Fitzgerald Sample (DFS and later DFS-Dorland) was a Madison Avenue advertising agency during the 20th century. It was founded in Chicago in 1923, and was acquired and merged into the Saatchi & Saatchi network in the 1980s.
In 1980, DFS created McGruff the Crime Dog.
A famous line to come out of DFS in the 1980s was the pop-culture hit "Where's the beef?" created for Wendy's by DFS creative director Cliff Freeman.
Subject ID: 108661
Subject ID: 108661
