Eagle

Eagle was a marque of the Chrysler Corporation following the purchase of American Motors Corporation (AMC) and aimed at the enthusiast driver.

The Jeep/Eagle division of Chrysler Corporation was formed after Chrysler's 1987 buyout of American Motors Corporation, or AMC. Chrysler's initial problem was that unlike the Big Three, which had multiple brands under their Corporate name, American Motors had sold passenger cars under its corporate initials of "AMC" since 1970. Thus, without having a separate brand from the now defunct company, Chrysler looked to re-brand the legacy vehicles inherited through the purchase of AMC instead of trying to fold those outside designed products into Chrysler's existing branch structure. The Eagle name was taken from the AMC Eagle, the last of American Motors' wholly U.S.-designed vehicles. The vehicles were marketed primarily by AMC dealers along with Jeep products.

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Eagle was a marque of the Chrysler Corporation following the purchase of American Motors Corporation (AMC) and aimed at the enthusiast driver.

The Jeep/Eagle division of Chrysler Corporation was formed after Chrysler's 1987 buyout of American Motors Corporation, or AMC. Chrysler's initial problem was that unlike the Big Three, which had multiple brands under their Corporate name, American Motors had sold passenger cars under its corporate initials of "AMC" since 1970. Thus, without having a separate brand from the now defunct company, Chrysler looked to re-brand the legacy vehicles inherited through the purchase of AMC instead of trying to fold those outside designed products into Chrysler's existing branch structure. The Eagle name was taken from the AMC Eagle, the last of American Motors' wholly U.S.-designed vehicles. The vehicles were marketed primarily by AMC dealers along with Jeep products.

Unlike Chrysler, Dodge, and Plymouth branded automobiles, Eagles lacked the Chrysler Corporation "pentastar" logo. Instead, all models prominently featured the Eagle head logo.

Two of Eagle's first models, the Eagle Premier and the Eagle Medallion, were designed by AMC in cooperation with its former corporate partner (and 46.4 percent owner), Renault. The remainder of the brand's cars were simply rebadged versions of cars sold by other Chrysler Corporation divisions, as well as some captive imports produced by mitsubishi.

Subject ID: 1271

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