Excel Brands
Distributor
Founded in 1996, Excell Brands is a major U.S.-based distributor and category management company specializing in trading cards, collectibles, and impulse novelty toys. In February 2026 The Pokémon Company International announced an agreement to acquire Excell Brands. The company will continue to distribute other brands and existing retail partnerships.
Subject ID: 195887
MoreFounded in 1996, Excell Brands is a major U.S.-based distributor and category management company specializing in trading cards, collectibles, and impulse novelty toys. In February 2026 The Pokémon Company International announced an agreement to acquire Excell Brands. The company will continue to distribute other brands and existing retail partnerships.
Subject ID: 195887
Subject ID: 195887
