Fashion Fever

Introduced when Barbie sales began to slide in the early 2000's, Fashion Fever was a modern and fashion-centric vision for the main Barbie line. The dolls came in tubes and came in realistic fashions. Teen idol Hilary Duff was the US spokesperson (She was replaced by Carly Simpson and McFly in the UK). The line also included clothing packs and styling heads. In 2007, the line was redesigned. The tubes were replaced and the dolls had a more uniform appearance in terms of face molds and fashions. In 2009, the line was re branded to 'Barbie' until the Fall of 2009 when it was discontinued and replaced with the Fashionistas.

Subject ID: 166127

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Introduced when Barbie sales began to slide in the early 2000's, Fashion Fever was a modern and fashion-centric vision for the main Barbie line. The dolls came in tubes and came in realistic fashions. Teen idol Hilary Duff was the US spokesperson (She was replaced by Carly Simpson and McFly in the UK). The line also included clothing packs and styling heads. In 2007, the line was redesigned. The tubes were replaced and the dolls had a more uniform appearance in terms of face molds and fashions. In 2009, the line was re branded to 'Barbie' until the Fall of 2009 when it was discontinued and replaced with the Fashionistas.

Subject ID: 166127

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