Fleischaker & Baum, Inc.

Effanbee was started in 1910 by two businessmen who operated neighboring shops on Atlantic City's boardwalk. Bernard Fleischaker and Hugo Baum began by selling toys and dolls; within a couple of years they were having doll heads made especially for them, and by the 1920s were making their own composition parts. Although the company was officially called Fleischaker and Baum, they began using the trademark EFFanBee (from the first letters of their last names) by 1915, and eventually that became the name of the company.

Subject ID: 12648

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Effanbee was started in 1910 by two businessmen who operated neighboring shops on Atlantic City's boardwalk. Bernard Fleischaker and Hugo Baum began by selling toys and dolls; within a couple of years they were having doll heads made especially for them, and by the 1920s were making their own composition parts. Although the company was officially called Fleischaker and Baum, they began using the trademark EFFanBee (from the first letters of their last names) by 1915, and eventually that became the name of the company.

Subject ID: 12648

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