G.I. Joe

Hasbro | Franchise

G.I. Joe, sometimes called Action Force in Europe, is one of Hasbro's most long-lived franchises, originating in 1964 as the very first line of "action figures." Though it has undergone many revisions and relaunches since then, it has always maintained a military theme, often with a science-fiction edge.

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G.I. Joe, sometimes called Action Force in Europe, is one of Hasbro's most long-lived franchises, originating in 1964 as the very first line of "action figures." Though it has undergone many revisions and relaunches since then, it has always maintained a military theme, often with a science-fiction edge.

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