Guisval

Brand

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Francisco Guillem Verdú, José Luis Serralta Vicedo, and Ramón Valero García, three friends who worked as mechanics at the toy company Payá, decided to create their own company in 1962. Thus, the Francisco Guillem Verdú brand was born in Ibi (Alicante), Spain, starting operations in the basement of one of the founders' homes. Using Guillem's name plus those of the other two partners, Serralta and Valero, the name of the brand was coined: GUI-S-VAL.

Their early miniatures are reminiscent of Matchbox with some bearing resemblance as knock-offs. Throughout the years, Guisval's roster has included cars that are familiar to their native country such as the Seat. A variety of vehicles include race cars, commercial and emergency vehicles. Early production included some that were plastic bodies with rubber tires fitted around silver hubbed axles. These were sold in clear plastic display boxes suited for display. Speed type wheels and suspension were later employed in the castings. During the 1970s and early 1980s, these were sold as "Coleccion Campeón" with a diminutive colour catalogue attached to the base. There were also "Chiquival" models for small children identified as "Coleccion Chiquicerilas". Most recent products include themed series of rally cars, construction and emergency vehicles. A particular wheel type provided on the rally cars is very much like a design from early 1990s Hot Wheels ("Ultra Hots").

Subject ID: 2648

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Francisco Guillem Verdú, José Luis Serralta Vicedo, and Ramón Valero García, three friends who worked as mechanics at the toy company Payá, decided to create their own company in 1962. Thus, the Francisco Guillem Verdú brand was born in Ibi (Alicante), Spain, starting operations in the basement of one of the founders' homes. Using Guillem's name plus those of the other two partners, Serralta and Valero, the name of the brand was coined: GUI-S-VAL.

Their early miniatures are reminiscent of Matchbox with some bearing resemblance as knock-offs. Throughout the years, Guisval's roster has included cars that are familiar to their native country such as the Seat. A variety of vehicles include race cars, commercial and emergency vehicles. Early production included some that were plastic bodies with rubber tires fitted around silver hubbed axles. These were sold in clear plastic display boxes suited for display. Speed type wheels and suspension were later employed in the castings. During the 1970s and early 1980s, these were sold as "Coleccion Campeón" with a diminutive colour catalogue attached to the base. There were also "Chiquival" models for small children identified as "Coleccion Chiquicerilas". Most recent products include themed series of rally cars, construction and emergency vehicles. A particular wheel type provided on the rally cars is very much like a design from early 1990s Hot Wheels ("Ultra Hots").

Subject ID: 2648

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Subject ID: 2648