HEMA

HEMA (originally an acronym for Hollandsche Eenheidsprijzen Maatschappij Amsterdam, "Hollandic Standard Prices Company Amsterdam"), is a Durch variety store-chain. The chain is characterized by relatively low pricing of generic household goods, which are mostly made by and for the chain itself, often with an original design. The current owner is Dutch billionaire Marcel Boekhoorn, but he has lost control to bondholders.

HEMA (originally an acronym for Hollandsche Eenheidsprijzen Maatschappij Amsterdam, "Hollandic Standard Prices Company Amsterdam"), is a Durch variety store-chain. The chain is characterized by relatively low pricing of generic household goods, which are mostly made by and for the chain itself, often with an original design. The current owner is Dutch billionaire Marcel Boekhoorn, but he has lost control to bondholders.