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Horch

Brand

Horch was a car brand manufactured in Germany by August Horch & Cie, at the beginning of the 20th century.

On July 16, 1909, August Horch, after troubles with Horch chief financial officer, founded his second company, the August Horch Automobilwerke GmbH in Zwickau. He had to rename his new company because Horch was already a registered brand and he did not hold the rights on it. On April 25, 1910 the brand Audi was entered in the company's register of Zwickau registration court. Audi is the Latin translation of horch, from the German verb "Horchen", which means "Listen". The Audi name was proposed by a son of one of his business partners from Zwickau.

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Horch was a car brand manufactured in Germany by August Horch & Cie, at the beginning of the 20th century.

On July 16, 1909, August Horch, after troubles with Horch chief financial officer, founded his second company, the August Horch Automobilwerke GmbH in Zwickau. He had to rename his new company because Horch was already a registered brand and he did not hold the rights on it. On April 25, 1910 the brand Audi was entered in the company's register of Zwickau registration court. Audi is the Latin translation of horch, from the German verb "Horchen", which means "Listen". The Audi name was proposed by a son of one of his business partners from Zwickau.


Both companies from Zwickau (Horch and Audi) were unified in 1932 with DKW and Wanderer to Saxony's Auto Union corporation.

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