Hot Wheels

Brand

Hot Wheels is a brand of 1/64 scale die-cast toy cars introduced by American toy maker Mattel in 1968. It was the primary competitor of Matchbox until 1997 when Mattel bought Tyco Toys, then-owner of Matchbox. Hot Wheels has a large number of sub-series and is arguably the model car brand with the largest number of models.

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Hot Wheels is a brand of 1/64 scale die-cast toy cars introduced by American toy maker Mattel in 1968. It was the primary competitor of Matchbox until 1997 when Mattel bought Tyco Toys, then-owner of Matchbox. Hot Wheels has a large number of sub-series and is arguably the model car brand with the largest number of models.

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