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Ideal Toy Company

Brand

Founded in the 1940's in New Jersey, Ideal was a toymaker during the post-war period. Idea first merged with Sawyer's ViewMaster, was later taken over by Tyco who was then consumed by Mattel. The Ideal brand name is no longer used.

Founded in the 1940's in New Jersey, Ideal was a toymaker during the post-war period. Idea first merged with Sawyer's ViewMaster, was later taken over by Tyco who was then consumed by Mattel. The Ideal brand name is no longer used.

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