John Morrell Red Heart Pet Food
Brand
The company, a subsidiary of United Brands Company (USA), produces a range of canned pet foods under the brand names 'Butch', 'Red Heart', and 'Gala'.
Morrell's pet food business started before the Second World War, and in the early post-war period 'Red Heart' and Pedigree Petfoods' 'Chappie' were the brand leaders in canned dog food. The company's products subsequently lost market share as a result of Pedigree Petfoods' heavy investment in plant and marketing, but since 1970 sales have improved.
Subject ID: 116551
MoreThe company, a subsidiary of United Brands Company (USA), produces a range of canned pet foods under the brand names 'Butch', 'Red Heart', and 'Gala'.
Morrell's pet food business started before the Second World War, and in the early post-war period 'Red Heart' and Pedigree Petfoods' 'Chappie' were the brand leaders in canned dog food. The company's products subsequently lost market share as a result of Pedigree Petfoods' heavy investment in plant and marketing, but since 1970 sales have improved.
Chiquita Brands International's history began in 1870 when ship's captain Lorenzo Dow Baker purchased 160 bunches of bananas in Jamaica and resold them in Jersey City eleven days later. In 1873 Central American railroad developer Minor C. Keith began to experiment with banana production in Costa Rica. Later, he planted bananas alongside a Costa Rican railroad track to provide revenue for the railroad. In 1878, Baker partnered with Andrew Preston to form the Boston Fruit Company.
United Fruit Company was founded in 1899 when the Boston Fruit Company and various fruit exporting concerns controlled by Keith merged. In 1903, United Fruit Company was listed on the New York Stock Exchange and became the first company to use refrigeration during open sea transport.
By 1955, United Fruit Company was processing 2.7 billion pounds of fruit a year. In 1966, the company expanded into Europe. Eli Black came in 1968 and was made chairman, president, and CEO. In 1970, the company merged with AMK Corporation and changed its name to United Brands Company. Black took a controlling interest by outbidding two other conglomerates, Zapata Corporation and Textron. After the suicide of Black in 1975, the company was acquired by Seymour Milstein and Paul Milstein. In 1980, Chiquita was an official sponsor of the 1980 Winter Olympics in Lake Placid, New York.
Subject ID: 116551
Subject ID: 116551
