Ladybird Books

Publisher

In 1915 the Ladybird trade mark was registered by Loughborough printer Wills & Hepworth. During the First World War the company, based in Loughborough, Leicestershire, began to experiment with publishing ‘pure and healthy’ literature for children. Later the Penguin Group put the brand.

In 1915 the Ladybird trade mark was registered by Loughborough printer Wills & Hepworth. During the First World War the company, based in Loughborough, Leicestershire, began to experiment with publishing ‘pure and healthy’ literature for children. Later the Penguin Group put the brand.

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