Leaf International
Brand
Leaf International BV was a confectionery company.
The Leaf Candy Company was founded in the 1940s. After several mergers and acquisitions Leaf merged with the Swedish confectionery company Cloetta, and dropped the Leaf name.
Subject ID: 49662
MoreLeaf International BV was a confectionery company.
The Leaf Candy Company was founded in the 1940s. After several mergers and acquisitions Leaf merged with the Swedish confectionery company Cloetta, and dropped the Leaf name.
In 1983, Leaf acquired Jolly Rancher. Also in 1983, the Leaf Candy Company in Illinois was purchased by Huhtamäki Oyj of Helsinki, Finland, and merged it with Phoenix Candy (the maker of Now and Later) and another candy company it had acquired, all under the Leaf name. Huhtamäki Oyj acquired the Donruss trading card division of General Mills at about the same time and merged it into Leaf.
In 1996, the Hershey Foods Corporation acquired the Leaf North American confectionery operations from Huhtamäki Oyj. Over the next few years, Leaf manufacturing and sales became integrated into existing Hershey manufacturing and sales operations, effectively ending Leaf's existence as a separate operating unit in the US.
Subject ID: 49662
Subject ID: 49662
