Mac Tonight is a fictional character used in the marketing for McDonald's restaurants during the late 1980s. Known for his crescent moon head, sunglasses and piano-playing, the character used the song "Mack the Knife" which was made famous in the United States by Bobby Darin. Throughout the campaign, Mac was performed by actor Doug Jones in his fourth Hollywood job and voiced by Roger Behr.
Originally conceived as a promotion to increase dinner sales by Southern California licensees, Mac Tonight's popularity led McDonald's to take it nationwide in 1987. Although McDonald's ceased airing the commercials and retired the character after settling a lawsuit brought by Darin's estate in 1989, the company reintroduced the character nineteen years later throughout Southeast Asia in 2007.
Subject ID: 55750
MoreMac Tonight is a fictional character used in the marketing for McDonald's restaurants during the late 1980s. Known for his crescent moon head, sunglasses and piano-playing, the character used the song "Mack the Knife" which was made famous in the United States by Bobby Darin. Throughout the campaign, Mac was performed by actor Doug Jones in his fourth Hollywood job and voiced by Roger Behr.
Originally conceived as a promotion to increase dinner sales by Southern California licensees, Mac Tonight's popularity led McDonald's to take it nationwide in 1987. Although McDonald's ceased airing the commercials and retired the character after settling a lawsuit brought by Darin's estate in 1989, the company reintroduced the character nineteen years later throughout Southeast Asia in 2007.
Subject ID: 55750
Subject ID: 55750