MAOAM
Brand
In 1900, Edmund Münster from Germany take over the liquorice company “Düsseldorfer Lakritzenwerk”. Until the early 1930’s, the liquorice products took centre stage above the rest of the sweet manufacturing.
In 1930 Edmund Münster acquires the licence to produce an innovative, fruity chew "without gum, made of sugar, syrup and other ingredients". He calls it MAOAM and at Easter 1931, he brings it on the market as "an extremly delicious, highly sought-after specialty candy".
Subject ID: 37132
MoreIn 1900, Edmund Münster from Germany take over the liquorice company “Düsseldorfer Lakritzenwerk”. Until the early 1930’s, the liquorice products took centre stage above the rest of the sweet manufacturing.
In 1930 Edmund Münster acquires the licence to produce an innovative, fruity chew "without gum, made of sugar, syrup and other ingredients". He calls it MAOAM and at Easter 1931, he brings it on the market as "an extremly delicious, highly sought-after specialty candy".
The Bonn confectionery producer HARIBO acquires the Edmund Münster company in 1986, which was temporarily moved to a modern factory in Neuss. The HARIBO Group receive the trademark and MAOAM receive lots of gummy bears as new brothers and sisters.
Subject ID: 37132
Subject ID: 37132
