Matra-Simca
Brand
In December 1969 Matra and Simca entered into an agreement that rebranded Matra's racing cars as Matra-Simcas and give Matra access to the Simca dealer network in France and the Common Market. The first joint project of the new liaison was development of a replacement for the Matra 530, which had not reached either its targeted market or its projected sales volumes.
Matra closed a deal with Chrysler Europe, to sell their cars through the Simca dealer network from 1970 onwards.
Subject ID: 42426
MoreIn December 1969 Matra and Simca entered into an agreement that rebranded Matra's racing cars as Matra-Simcas and give Matra access to the Simca dealer network in France and the Common Market. The first joint project of the new liaison was development of a replacement for the Matra 530, which had not reached either its targeted market or its projected sales volumes.
Matra closed a deal with Chrysler Europe, to sell their cars through the Simca dealer network from 1970 onwards.
Subject ID: 42426
Subject ID: 42426
