Mattel Interactive

Mattel Interactive was established as Mattel Media in 1995. The divisions aim was to produce and publish CD-ROM based software based on Mattel properties like Hot Wheels and Barbie. Mattel Media later expanded to other video game platforms, publishing titles like Hot Wheels Stunt Track Driver.

In the fall of 1998, Mattel agreed to acquire The Learning Company in a stock-for-stock merger valuing the company at approximately $4.2 billion. After this buyout Mattel renamed Mattel Media to Mattel Interactive.

Subject ID: 37471

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Mattel Interactive was established as Mattel Media in 1995. The divisions aim was to produce and publish CD-ROM based software based on Mattel properties like Hot Wheels and Barbie. Mattel Media later expanded to other video game platforms, publishing titles like Hot Wheels Stunt Track Driver.

In the fall of 1998, Mattel agreed to acquire The Learning Company in a stock-for-stock merger valuing the company at approximately $4.2 billion. After this buyout Mattel renamed Mattel Media to Mattel Interactive.

Mattel sold both Mattel Interactive and The Learning Company in 2000 at a loss to Gores Technology group. The total financial losses to Mattel have been estimated to be as high as $3.6 billion.

Subject ID: 37471

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